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~isPartOf:"Working paper series / Ipag Business School : working paper"
~isPartOf:"Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko"
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Working paper series / Ipag Business School : working paper
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
Consumer goods Europe
10
Journal of Islamic marketing
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8
Journal of consumer behaviour : an international research review
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Märkte
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Journal of Asian finance, economics and business : JAFEB
4
Märkte: Informationen für die Werbeplanung
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the quarterly review of marketing communications
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Marketing i menedžment innovacij : m&mi
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The journal of brand management : an international journal
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The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
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Cases on branding strategies and product development : successes and pitfalls
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Gender, China and the World Trade Organization : essays from feminist economics
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International journal of hospitality management
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International journal of services technology and management
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Journal of fashion marketing and management
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The international review of retail, distribution and consumer research
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Ab 1981: Produktiestatistieken industrie
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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Kiehl's Since 1851 : von der New Yorker Apotheke zur international erfolgreichen Kosmetikmarke
Heine, Friederike
- In:
Retail Business : Perspektiven, Strategien, …
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(pp. 435-447)
.
2013
Persistent link: https://www.econbiz.de/10009748395
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LUSH Fresh Handmade Cosmetics : die etwas andere Kosmetik ; frisch, handgemacht, nackt, nachhaltig - innovativ
Kreß, Katja
;
Dollinger, Sandra
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 387-397)
.
2013
Persistent link: https://www.econbiz.de/10009748398
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