//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Dessous"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Underwear
8
Unterwäsche
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Markenimage
3
Australia
2
Australien
2
Brand
2
China
2
Designation of origin
2
Frauen
2
Herkunftsbezeichnung
2
Markenartikel
2
Men
2
Männer
2
USA
2
United States
2
Women
2
Advertising effects
1
Austria
1
Beziehungsmarketing
1
Brand management
1
Chinese
1
Chinesisch
1
Consumer motivation
1
Cultural identity
1
Elderly people
1
Emotion
1
Food
1
France
1
Frankreich
1
Großbritannien
1
Hypermarket
1
Kaufentscheidung
1
Kaufmotiv
1
Kulturelle Identität
1
Lebensmittel
1
Luxury goods
1
Luxusgüter
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
8
Aufsatz im Buch
4
Book section
4
Advisory report
1
Bildband
1
Festschrift
1
Graue Literatur
1
Gutachten
1
Non-commercial literature
1
more ...
less ...
Language
All
English
7
German
1
Author
All
Lee, Wai Jin
2
Phau, Ian
2
Roy, Rajat
2
Aurier, Philippe
1
Hale, Rosanna
1
Hodges, Nancy
1
Keusch, Florian
1
Lanauze, Gilles Séré de
1
Law, Derry
1
Liu, Wing-sun
1
Rahman, Osmud
1
Risius, Debbie
1
Scurr, Joanna
1
Thelwell, Richard
1
Wagstaff, Chris
1
Wong, Christina
1
Yip, Joanne
1
Zhu, Xiuli
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
3
European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of international consumer marketing
1
Qualitative market research : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
2
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
3
Influential factors of bra purchasing in older women
Risius, Debbie
;
Thelwell, Richard
;
Wagstaff, Chris
; …
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 366-380
Persistent link: https://www.econbiz.de/10009577047
Saved in:
4
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
5
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
Saved in:
6
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
7
A study of the pyjamas purchasing behaviour in Hangzhou, China
Rahman, Osmud
;
Zhu, Xiuli
;
Liu, Wing-sun
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10003737177
Saved in:
8
Gruppierung von Marken und Unternehmen zu Marktsegmenten
Keusch, Florian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 56-57
Persistent link: https://www.econbiz.de/10003536085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->