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~person:"Aggarwal, Praveen"
~person:"Kadiyali, Vrinda"
~subject:"Nichtpreiswettbewerb"
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Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
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