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~person:"Moser, H. R."
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Dienstleistungsmarketing
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Services marketing
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Consumer behaviour
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Physicians
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1986-2006
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1995 ; 2011
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Moser, H. R.
Bruhn, Manfred
47
Meffert, Heribert
29
Grönroos, Christian
24
Meyer, Anton
17
Kleinaltenkamp, Michael
15
Stauss, Bernd
15
Woratschek, Herbert
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Vargo, Stephen L.
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Lusch, Robert F.
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Wirtz, Jochen
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Hadwich, Karsten
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Benkenstein, Martin
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Fließ, Sabine
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Baron, Steve
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Bauer, Hans H.
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Roth, Stefan
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Ahlert, Dieter
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Bitner, Mary Jo
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Corsten, Hans
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Engelhardt, Werner Hans
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Freiling, Jörg
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Hogreve, Jens
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Müller, Wolfgang
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Gouthier, Matthias
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Lovelock, Christopher H.
7
Zeithaml, Valarie A.
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Berry, Leonard L.
6
Edvardsson, Bo
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Furrer, Olivier
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Gremler, Dwayne D.
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Reckenfelderbäumer, Martin
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Schmitz, Gertrud
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Finsterwalder, Jörg
5
Fisk, Raymond P.
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Gummesson, Evert
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Helmig, Bernd
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Horbel, Chris
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Health marketing quarterly
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Services marketing quarterly
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Journal of hospital marketing & public relations
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ECONIS (ZBW)
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
2
An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.
;
Johns Jr., Horace E.
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
Saved in:
3
An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Services marketing quarterly
31
(
2010
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
Saved in:
4
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
5
A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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