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subject:"Beziehungsmarketing"
~person:"Johnson, Lester W."
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Search: subject_exact:"Dienstleistungssektor"
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Beziehungsmarketing
Dienstleistungssektor
5
Service industry
5
Dienstleistungsqualität
3
Relationship marketing
3
Service quality
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Advertising
1
Anger
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Confidence
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Corporate culture
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Customer integration
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Customer participation
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Customer satisfaction
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Dienstleistung
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Dienstleistungsmanagement
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Digitale Dienste
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Emotion
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Expenditure
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Innovation
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Innovation management
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Innovationsmanagement
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Kundenintegration
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Kundenzufriedenheit
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Mobile phone
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Mobiltelefon
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Perceived value
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Relative advantage
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Return on Investment
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Return on investment
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Johnson, Lester W.
Bruhn, Manfred
7
Büttgen, Marion
7
Corsten, Hans
6
Hennig-Thurau, Thorsten
6
McColl-Kennedy, Janet R.
6
Brady, Michael K.
5
Gouthier, Matthias H. J.
5
Huang, Ming-Hui
5
Barnes, Donald C.
4
Chase, Richard B.
4
Edvardsson, Bo
4
Gustafsson, Anders
4
Izogo, Ernest Emeka
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Jaakkola, Elina
4
Rho, Taeseok
4
Schmitz, Gertrud
4
Voorhees, Clay M.
4
Walsh, Gianfranco
4
Ahn, Jinwoo
3
Aksoy, Lerzan
3
Amofah, Ofosu
3
Baglieri, Enzo
3
Cheng, Lai-yu
3
Dasu, Sriram
3
Georgiev, Marin
3
Helm, Roland
3
Otero-Neira, Carmen
3
Rahman, Zillur
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Rust, Roland T.
3
Stauss, Bernd
3
Stuhlmann, Stephan
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Svensson, Göran
3
Terziev, Venelin
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Voss, Christopher A.
3
Witell, Lars
3
Wünderlich, Nancy V.
3
Acheampong, Stephen
2
Akter, Shahriar
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International journal of services technology and management
1
Marketing intelligence & planning
1
Services marketing quarterly
1
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ECONIS (ZBW)
3
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1
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
2
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
3
The relationship-service-profit chain: conceptual framework and propositions
Herington, Carmel
;
Johnson, Lester W.
- In:
International journal of services technology and management
14
(
2010
)
2/3
,
pp. 144-162
Persistent link: https://www.econbiz.de/10003997667
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