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isPartOf:"Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues"
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Ho Wei Ching
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Kaung Myat Win
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Phng Jia Shyan
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
SpringerLink / Bücher
35
Springer eBook Collection
14
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
9
JMM : the international journal on media management
8
Springer-Lehrbuch
8
essentials
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of advertising research
7
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
6
Journal of media business studies
6
NBER working paper series
6
Policy and marketing strategies for digital media
6
Research
6
Strategic corporate communication in the digital age
6
Educational research and innovation
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Europäische Hochschulschriften / 5
5
Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt
5
Innovative perspectives on corporate communication in the global world
5
Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI)
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
5
Premier reference source
5
Advances in human and social aspects of technology (AHSAT) book series
4
Digital marketing strategies and models for competitive business
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
4
Erlanger Beiträge zur Medienwirtschaft
4
Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
4
Information systems and management in media and entertainment industries
4
Journal of open innovation : technology, market, and complexity
4
Reihe Medienökonomie
4
... für Dummies
3
Advances in business strategy and competitive advantage (ABSCA) book series
3
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
3
Digital transformation in journalism and news media : media management, media convergence and globalization
3
Disruptions: studies in digital journalism
3
Economic analysis of the digital economy
3
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Disruptions and value in the interactive digital media marketplace
El Sawy, Omar A.
;
Pereira, Francis
- In:
Understanding the interactive digital media marketplace …
,
(pp. 1-11)
.
2012
Persistent link: https://www.econbiz.de/10009410315
Saved in:
2
Bundling strategy in the IDM marketplace
Goh Kok Min
;
Soo, Kelvin Tan Yuean
;
Geng, Wang
- In:
Understanding the interactive digital media marketplace …
,
(pp. 62-75)
.
2012
Persistent link: https://www.econbiz.de/10009411150
Saved in:
3
The problem with free Web content
Ping Seng Ng
;
Vergara Arias, Diego Fernando
;
Koh, …
- In:
Understanding the interactive digital media marketplace …
,
(pp. 52-61)
.
2012
Persistent link: https://www.econbiz.de/10009411153
Saved in:
4
IDM products vs. services : a comparative analysis
Budi, Aditya
;
Wang, Mi
;
Wang, Tianyuan
- In:
Understanding the interactive digital media marketplace …
,
(pp. 43-51)
.
2012
Persistent link: https://www.econbiz.de/10009411163
Saved in:
5
The case for variable pricing of IDM
Bansal, Ankit
;
Manohar, Desai Mayura
;
Shantani, S.
- In:
Understanding the interactive digital media marketplace …
,
(pp. 25-31)
.
2012
Persistent link: https://www.econbiz.de/10009411165
Saved in:
6
Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha
;
Ho Wei Ching
;
Arasu Prem Kumar
- In:
Understanding the interactive digital media marketplace …
,
(pp. 109-117)
.
2012
Persistent link: https://www.econbiz.de/10009411855
Saved in:
7
Deriving value from platforms in IDM
Sze Wei Wu
;
Niazi Babar Zaman Khan
;
Satish Kumar Sarraf
- In:
Understanding the interactive digital media marketplace …
,
(pp. 98-108)
.
2012
Persistent link: https://www.econbiz.de/10009411856
Saved in:
8
Is DRM the great spoiler in the IDM marketplace?
Balgayev, Ilyas
;
Phng Jia Shyan
;
Kaung Myat Win
- In:
Understanding the interactive digital media marketplace …
,
(pp. 368-377)
.
2012
Persistent link: https://www.econbiz.de/10009412595
Saved in:
9
Disruptions in the IDM marketplace : time-shifted TV
Jian, Huang
;
Dezheng, Daniel Tan
;
Buyi, Ren
- In:
Understanding the interactive digital media marketplace …
,
(pp. 132-141)
.
2012
Persistent link: https://www.econbiz.de/10009412683
Saved in:
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