//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Wagner, Ralf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Direct marketing
6
Direktmarketing
6
Deutschland
3
Germany
3
Brand extension
2
Corporate reputation
2
Cultural identity
2
Finland
2
Finnland
2
Firmenimage
2
Kulturelle Identität
2
Markentransfer
2
Market research
2
Marktforschung
2
Mobile communications
2
Mobilkommunikation
2
Pharmaceutical industry
2
Pharmaindustrie
2
Russia
2
Russland
2
Spain
2
Spanien
2
2007
1
Consumer behaviour
1
Elderly people
1
Erfolgsfaktor
1
Konsumentenverhalten
1
Success factor
1
Target group
1
Unternehmenskommunikation
1
Zielgruppe
1
Ältere Menschen
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Article in journal
1
Aufsatz in Zeitschrift
1
more ...
less ...
Language
All
English
5
German
1
Author
All
Wagner, Ralf
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
15
Franses, Philip Hans
13
Belz, Christian
11
Donkers, Bas
11
Schwarz, Torsten
11
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Sullivan, Helen W.
5
Van den Poel, Dirk
5
Zühlsdorf, Anke
5
Ahrens, Michael
4
Barringer, Jochen
4
more ...
less ...
Published in...
All
Working paper / Dialog Marketing Competence Center
2
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Corporate reputation review : an international journal
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unternehmen als Akteure und Objekte des Dialogs
Wagner, Ralf
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 59-72)
.
2013
Persistent link: https://www.econbiz.de/10010416541
Saved in:
2
Direct marketing for best-agers : in dialogue with challenging customers
Parwoll, Moritz A.
;
Wagner, Ralf
- In:
Aging society and its implications for services …
,
(pp. 19-40)
.
2011
Persistent link: https://www.econbiz.de/10008990585
Saved in:
3
Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
Saved in:
4
Challenges and examples of mobile direct marketing
Wagner, Ralf
;
Klaus, Martin
-
2009
Persistent link: https://www.econbiz.de/10003911223
Saved in:
5
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
Saved in:
6
Mobile direct marketing
Wagner, Ralf
;
Klaus, Martin
- In:
Handbook of research in mobile business : technical, …
,
(pp. 269-281)
.
2009
Persistent link: https://www.econbiz.de/10003940523
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->