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~type_genre:"Ratgeber"
~type_genre:"Aufsatz in Zeitschrift"
~subject:"E-Mail"
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Search: subject_exact:"Direct mail"
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E-Mail
Direct marketing
567
Direktmarketing
567
Consumer behaviour
136
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136
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110
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110
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106
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106
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95
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95
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79
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79
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62
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2
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1
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1
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1
Journal of business economics : JBE
1
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1
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1
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Verbraucher und Recht : VuR ; Zeitschrift für Wirtschafts- und Verbraucherrecht ; Anlegerschutz, Konsumentenkredit Versicherung, private Altersvorsorge, Verbraucherinsolvenz, Verbraucherschutz
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ECONIS (ZBW)
17
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1
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
2
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
3
E-Mail-Marketing kompakt : E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
Kreutzer, Ralf T.
-
2018
Persistent link: https://www.econbiz.de/10011805936
Saved in:
4
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
5
IDM Student Competion 2013 : English Wine Week
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10010256411
Saved in:
6
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
7
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
8
Effects of directness in bad-news e-mails and voice mails
Jansen, Frank
;
Janssen, Daniel
- In:
Journal of business communication : JBC
50
(
2013
)
4
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010195951
Saved in:
9
What's in a "name"? : impact of use of customer information in e-mail advertisements
Wattal, Sunil
;
Telang, Rahul
;
Mukhopadhyay, Tridas
; …
- In:
Information systems research : ISR
23
(
2012
)
3/1/2
,
pp. 679-697
Persistent link: https://www.econbiz.de/10009656046
Saved in:
10
Electronic marketing communications : an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail
Chang, Susan
;
Morimoto, Mariko
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 360-376
Persistent link: https://www.econbiz.de/10009316316
Saved in:
11
Die Wirkung von Direct Mailings auf Einstellung und Kundenbindung : eine experimentelle Untersuchung in Konsumgütermärkten
Werani, Thomas
;
Kindermann, Harald
;
Smejkal, Angela
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10008799053
Saved in:
12
A conceptual framework for unsolicited commercial e-mail : perceived intrusiveness and privacy concerns
Morimoto, Mariko
;
Macias, Wendy
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 137-160
Persistent link: https://www.econbiz.de/10003941375
Saved in:
13
Leitfaden Online-Marketing ; [Bd. 1]
Schwarz, Torsten
(
contributor
)
-
2008
-
2. Aufl
Persistent link: https://www.econbiz.de/10003705580
Saved in:
14
Kosten und Kostentreiber von unerwünschten Werbemails (Spam) : eine empiirische Analyse auf Provider- und Anwenderseite
Clement, Michel
;
Papies, Dominik
;
Boie, Harder-Johann
- In:
Journal of business economics : JBE
78
(
2008
)
4
,
pp. 339-366
Persistent link: https://www.econbiz.de/10003676899
Saved in:
15
Direktmarketing per E-Mail : wie können Unternehmen rechtlich einwandfrei vorgehen?
Zscherpe, Kerstin A.
- In:
Verbraucher und Recht : VuR ; Zeitschrift für …
23
(
2008
)
9
,
pp. 327-331
Persistent link: https://www.econbiz.de/10003756509
Saved in:
16
Blacklists & whitelists im E-Mail-Marketing : ein Beitrag zur Überwindung der E-Mail-Spam-Problematik mittels Positiv- und Negativlisten
Ceyp, Michael H.
;
Koch, Katharina C.
-
2007
Persistent link: https://www.econbiz.de/10003420292
Saved in:
17
E-Mail-Direktmarketing im neuen europäischen Recht und in der UWG-Reform
Leistner, Matthias
;
Pothmann, Julia
- In:
Wettbewerb in Recht und Praxis : wrp
49
(
2003
)
7
,
pp. 815-831
Persistent link: https://www.econbiz.de/10001769555
Saved in:
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