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Direct marketing
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Franses, Philip Hans
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Diepen, Merel van
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Donkers, Bas
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Potharst, Rob
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ERIM report series research in management
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research
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European journal of operational research : EJOR
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Europäische Hochschulschriften / 5
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International direct marketing : principles, best practices, marketing facts
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
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Journal of advertising research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriften zu Dialogmarketing 'revisited'
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Arbeitsbericht ... des Competence Center E-Business Basel
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Bank
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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Journal of marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
(
contributor
);
Diepen, Merel van
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665094
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2
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
3
Irritation due to direct mailings from charities
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003337406
Saved in:
4
Dynamic and competitive effects of direct mailings
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381147
Saved in:
5
The adaptive consequences of pride in personal selling
Verbeke, Willem J. M. I.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921534
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6
Evaluating direct marketing campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
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7
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
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8
Direct mailing decisions for a Dutch fundraiser
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721963
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9
Neural networks for target selection in direct marketing
Potharst, Rob
;
Kaymak, Uzay
;
Pijls, Wim
-
2001
Persistent link: https://www.econbiz.de/10001600622
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10
Coping with sales call anxiety and its effects on protective actions
Belschak, Frank
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921545
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