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language:"eng"
~person:"Park, Jin Seong"
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Direct marketing
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direct-to-consumer (DTC) prescription drug advertising
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framing
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Park, Jin Seong
Franses, Philip Hans
13
Donkers, Bas
11
Karlan, Dean
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Goyal, Aparajita
6
Krafft, Manfred
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Peters, Kay
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Potharst, Rob
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Wood, Daniel H.
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5
Albers, Sönke
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Huh, Jisu
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Liu, Qiang
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Piersma, Nanda
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Van den Poel, Dirk
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Wagner, Ralf
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Diepen, M. van
4
Falkenreck, Christine
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Fogel, Joshua
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Foley, Linda M.
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Groß, Claudia
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Hauser, William J.
4
Keillor, Bruce D.
4
Mahdi, Shireen
4
Mantrala, Murali K.
4
Mukherjee, Avinandan
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Otto, Andreas
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Perri, Matthew
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Ryan, Damian
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Sinkinson, Michael
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Sridhar, Shrihari
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Starc, Amanda
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Tapp, Alan
4
Albaum, Gerald S.
3
Alston, Mackenzie
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Health marketing quarterly
3
Journal of business ethics : JOBE
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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1
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
4
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
5
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
6
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
Saved in:
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