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person:"Bokermann, Ralf"
~person:"Park, Jin Seong"
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Direct marketing
10
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Bokermann, Ralf
Park, Jin Seong
Mann, Andreas
18
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Franses, Philip Hans
14
Krafft, Manfred
14
Donkers, Bas
12
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11
Schwarz, Torsten
11
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10
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9
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8
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8
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7
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7
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7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Diepen, M. van
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
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5
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5
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5
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Health marketing quarterly
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1
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1
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ECONIS (ZBW)
10
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1
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
4
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
5
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
6
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
Saved in:
7
Strukturen landwirtschaftlicher Direktvermarktung in der Region Fulda
Bokermann, Ralf
;
Röhr, Jürgen
- In:
Zeitschrift für Wirtschaftsgeographie
44
(
2000
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10001453612
Saved in:
8
Entwicklungsstand der hofeigenen Weiterverarbeitung und Direktvermarktung in einer ausgewählten Region
Bokermann, Ralf
- In:
Land, Agrarwirtschaft und Gesellschaft : Zeitschrift …
12
(
1997
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10001220825
Saved in:
9
Betriebswirtschaft der landwirtschaftlichen Weiterverarbeitung und Direktvermarktung
Bokermann, Ralf
-
1996
-
3., erw. Aufl
Persistent link: https://www.econbiz.de/10000959160
Saved in:
10
Wirtschaftliche Aspekte der einzelbetrieblichen Fleischvermarktung
Bokermann, Ralf
- In:
Berichte über Landwirtschaft : Zeitschrift für …
71
(
1993
)
3
,
pp. 411-431
Persistent link: https://www.econbiz.de/10001148701
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