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Search: subject_exact:"Direct marketing"
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Subject
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Direktmarketing
1,878
Direct marketing
1,501
Deutschland
350
Germany
327
Consumer behaviour
254
Konsumentenverhalten
253
Theorie
193
Theory
193
Beziehungsmarketing
174
Relationship marketing
172
Online-Marketing
171
Advertising effects
165
Werbewirkung
165
Internet marketing
161
Advertising
144
USA
144
Werbung
144
Marketingmanagement
143
Arzneimittel
141
Pharmaceuticals
141
United States
141
Marketing management
140
Marketing
120
direct marketing
98
Pharmaceutical industry
77
Pharmaindustrie
77
Electronic Commerce
72
Internet
68
Distribution channel
58
Vertriebsweg
58
E-commerce
54
E-Mail
48
Bank
44
Zielgruppe
44
Marktforschung
43
Social Web
43
Social web
43
Market research
42
Mobile Marketing
41
Mobile marketing
41
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Online availability
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Undetermined
268
Free
210
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Book / Working Paper
1,073
Article
878
Journal
44
Other
1
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Article in journal
542
Aufsatz in Zeitschrift
542
Aufsatz im Buch
288
Book section
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Graue Literatur
158
Non-commercial literature
158
Hochschulschrift
144
Thesis
113
Working Paper
90
Arbeitspapier
88
Collection of articles of several authors
83
Sammelwerk
83
Konferenzschrift
42
Aufsatzsammlung
41
Ratgeber
36
Dissertation u.a. Prüfungsschriften
33
Bibliografie enthalten
32
Bibliography included
32
Guidebook
32
Lehrbuch
31
Case study
28
Fallstudie
28
Textbook
25
Conference proceedings
20
Handbook
17
Handbuch
17
Amtsdruckschrift
9
Government document
9
Conference paper
8
Forschungsbericht
8
Konferenzbeitrag
8
Glossar enthalten
6
Glossary included
6
Magazin
6
Verzeichnis
6
Fachzeitung
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English
976
German
851
Undetermined
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12
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Swedish
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1
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1
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1
Romanian
1
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1
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Author
All
Holland, Heinrich
25
Mann, Andreas
20
Krafft, Manfred
19
Belz, Christian
18
Kreutzer, Ralf T.
18
Franses, Philip Hans
16
Kleinaltenkamp, Michael
15
Dallmer, Heinz
13
Donkers, Bas
13
Künzler, Hans-Peter
13
Schwarz, Torsten
13
Jonker, J-J.
11
Spiller, Achim
11
Peters, Kay
10
Wirtz, Bernd W.
10
Dahlhoff, Hans-Dieter
9
Link, Jörg
9
Piersma, N.
9
Verhoef, Peter C.
9
Hesse, Jürgen
8
Karlan, Dean
8
Meffert, Heribert
8
Wirthgen, Bernd
8
Ahrens, Michael
7
Diepen, Merel van
7
Rapp, Stan
7
Schneider, Helmut
7
Stone, Bob
7
Tapp, Alan
7
Vögele, Siegfried
7
Ceyp, Michael
6
Fredebeul-Krein, Tobias
6
Goyal, Aparajita
6
Greifeneder, Horst
6
Häusler, Eduard
6
Kaymak, Uzay
6
Nash, Edward L.
6
Park, Jin Seong
6
Potharst, Rob
6
Schleuning, Christian
6
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Institution
All
Deutscher Dialogmarketing Verband
19
Springer Fachmedien Wiesbaden
16
Deutscher Direktmarketing-Verband
11
National Bureau of Economic Research
8
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Erasmus Research Institute of Management
5
David Shepard Associates
3
Deutscher Dialogmarketing Verband e.V.
3
European Association of Agricultural Economists - EAAE
3
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
3
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Inter-American Development Bank
3
Marketing-Centrum <Münster (Westf)>
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Center for Urban & Real Estate Management <Zürich>
2
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Erasmus University Rotterdam, Econometric Institute
2
Faculteit Economie en Bedrijfskunde, Universiteit Gent
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Handel <Sankt Gallen>
2
Southern Agricultural Economics Association - SAEA
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <4, 2009, Nürnberg>
2
Academia de Studii Economice din Bucureşti
1
Agricultural Economics Society - AES
1
Agricultural Marketing Service, Department of Agriculture
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Ark Group <London>
1
Bayerische Landesanstalt für Landwirtschaft
1
Betriebswirtschaftlicher Beratungs- und Entwicklungsverbund
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
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Published in...
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SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Marketing Science
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
ERIM Report Series Research in Management
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
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Source
All
ECONIS (ZBW)
1,594
USB Cologne (EcoSocSci)
298
RePEc
84
BASE
10
USB Cologne (business full texts)
6
EconStor
4
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51
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
52
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
53
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
54
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
55
Connectivity costs and price efficiency : an event study
Frino, Alex
;
Kovacevic, Ognjen
;
Mollica, Vito
;
Webb, …
- In:
The journal of futures markets
42
(
2022
)
2
,
pp. 296-309
Persistent link: https://www.econbiz.de/10012817888
Saved in:
56
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
57
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
58
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
Saved in:
59
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
60
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
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