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~isPartOf:"Health marketing quarterly"
~accessRights:"restricted"
~subject:"Werbewirkung"
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Werbewirkung
Direct marketing
16
Direktmarketing
16
Advertising
15
Arzneimittel
15
Pharmaceuticals
15
Werbung
15
Advertising effects
12
Consumer behaviour
9
Konsumentenverhalten
9
Pharmaceutical industry
7
Pharmaindustrie
7
Internet marketing
5
Online-Marketing
5
prescription drugs
5
DTC advertising
3
Gesundheitsrisiko
3
Health risk
3
prescription drug advertising
3
Direct-to-consumer advertising
2
Physicians
2
Risiko
2
Risk
2
Social Web
2
Social web
2
direct-to-consumer advertising
2
direct-to-consumer prescription drug advertising
2
risk communication
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risk disclosure
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Ärzte
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Adequate provision
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Adherence
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Advertisements
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Advertising skepticism
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Animation
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Arzneimittelmarkt
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12
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Aikin, Kathryn J.
3
Betts, Kevin R.
2
Park, Jin Seong
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Berktold, Jennifer
1
Bradford, W. David
1
Burke, Panne
1
Fogel, Joshua
1
Foreman, Jeffrey R.
1
Grover, Aditi
1
Hagenbuch, David
1
Haley, Eric John
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Helme, Donald W.
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Hoverman, Victoria J.
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Hsieh, Meng-Hua
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Jiang, Pingjun
1
Ju, Ilwoo
1
Kiernicki, Kristen
1
Kilgore, Meredith
1
Mannis, Shane
1
McRoy, Luceta
1
Menachemi, Nir
1
Miles, Stephanie
1
Morrisey, Michael A.
1
O'Donoghue, Amie C.
1
Shraybman-Buynova, Jennifer
1
Stein, Karen
1
Weech-Maldonado, Robert
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Health marketing quarterly
Journal of business research : JBR
4
International journal of pharmaceutical and healthcare marketing : IJPHM
3
SpringerLink / Bücher
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of pharmaceutical and healthcare marketing
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Kundenmanagement & Electronic Commerce
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER working paper series
1
Service business
1
Springer eBook Collection / Business and Economics
1
Stanford University Graduate School of Business research paper
1
The marketing review
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
12
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
3
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
4
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
5
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
6
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
7
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
8
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
9
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
10
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
11
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
12
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
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