//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~isPartOf:"SpringerLink / Bücher"
~subject:"Health risk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Health risk
Direktmarketing
77
Direct marketing
67
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Consumer behaviour
25
Konsumentenverhalten
25
Werbung
25
Advertising effects
22
Deutschland
22
Germany
22
Werbewirkung
22
Online-Marketing
19
Internet marketing
18
Pharmaceutical industry
14
Pharmaindustrie
14
USA
9
United States
9
Beziehungsmarketing
8
Relationship marketing
8
Viral marketing
6
Virales Marketing
6
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Marketing management
4
Marketingmanagement
4
Patienten
4
Patients
4
Social Web
4
Social web
4
Theorie
4
Theory
4
direct-to-consumer advertising
4
Computer-assisted marketing
3
Gesundheitsrisiko
3
IT-gestütztes Marketing
3
Information behaviour
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Park, Jin Seong
2
Ahn, Ho-Young Anthony
1
Aikin, Kathryn J.
1
Betts, Kevin R.
1
Haley, Eric John
1
Ju, Ilwoo
1
O'Donoghue, Amie C.
1
Sullivan, Helen W.
1
more ...
less ...
Published in...
All
Health marketing quarterly
SpringerLink / Bücher
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->