//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct-to-consumer advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
8
Direktmarketing
8
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Consumer behaviour
2
Innovation
2
Konsumentenverhalten
2
Personality psychology
2
Personalized advertising
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Abnormal returns
1
Advertising appeals
1
Ankündigungseffekt
1
Announcement effect
1
Betriebliche Standortwahl
1
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Brand image
1
Brand management
1
Börsenkurs
1
Capital income
1
Category Management
1
Category management
1
Cognition
1
Cognitive dissonance
1
Complexity theory
1
Conditional process analysis
1
Consent to direct marketing
1
Convenience
1
Coopetition
1
Customer equity
1
Customer lifetime value
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Abbu, Haroon R.
1
Baalbaki, Sally
1
Chung, Angie
1
Driessen, Paul H.
1
Fennell, Patrick B.
1
Gopalakrishna, Pradeep
1
Guzman, Francisco
1
Hillebrand, Bas
1
Hopkins, Christopher D.
1
Lee, Kangbok
1
Liang, Xiaoning
1
Lin, Chien-Wei
1
Liu, Martin J.
1
Luo, Jun
1
Minguez, Ana
1
Molner, Sven
1
Pasirayi, Simbarashe
1
Richey, Robert Glenn <Jr.>
1
Sesé, F. Javier
1
Sprong, Niels
1
Tran, Trang P.
1
Wang, Shiquan
1
Wang, Zi
1
Woo, Hongjoo
1
Yannopoulou, Natalia
1
Yuan, Ruizhi
1
Zhang, Hao
1
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
33
Health marketing quarterly
17
Research
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global marketing
4
essentials
4
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Kundenmanagement & Electronic Commerce
3
Marketing letters : a journal of research in marketing
3
Social Science & Medicine
3
Working paper / National Bureau of Economic Research, Inc.
3
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of production economics
2
Journal of behavioral and experimental economics
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Operational Research Society
2
Management revue : socio-economic studies
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER working paper series
2
Service business
2
Studien zum Marketing natürlicher Ressourcen
2
Advances in Economic Analysis & Policy
1
Agribusiness : an international journal
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Basler Schriften zum Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
3
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
4
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
7
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
8
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->