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Search: subject_exact:"Direct-to-consumer advertising"
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Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
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2
Contemporary challenges in direct selling
Şahin, Ebru
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2019
Persistent link: https://www.econbiz.de/10012109967
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3
Models for individual responsed : explaining and predicting individual behavior
Castelein, Anoek
-
2021
Persistent link: https://www.econbiz.de/10012491480
Saved in:
4
Verfahren des maschinellen Lernens zur Entscheidungsunterstützung
Bequé, Artem
-
2018
Persistent link: https://www.econbiz.de/10011957681
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5
Customer reactivation management in the pharmacy market : resource-efficient implementation of direct marketing campaigns for long-term profit maximization
Höllriegl, Verena
-
2017
Persistent link: https://www.econbiz.de/10012014995
Saved in:
6
Building a data mining framework for target marketing
March, Nicolas
-
2011
Persistent link: https://www.econbiz.de/10009580290
Saved in:
7
Networked marketing
Vana, Alin Sergiu
-
2009
Persistent link: https://www.econbiz.de/10003898419
Saved in:
8
Regionalmarketing für Lebensmittel
Stockebrand, Nina
-
2011
-
1. Auflage
Persistent link: https://www.econbiz.de/10008859243
Saved in:
9
Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine
-
2010
Persistent link: https://www.econbiz.de/10003870974
Saved in:
10
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
-
2004
Persistent link: https://www.econbiz.de/10003776824
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11
Essays in sales compensation and direct marketing
Steenburgh, Thomas J.
-
2004
Persistent link: https://www.econbiz.de/10003777155
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12
Modeling the impact of internet technology on marketing
Dogan, Kutsal
-
2002
Persistent link: https://www.econbiz.de/10002183893
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13
Target selection and optimal mail strategy in direct marketing
Jonker, Jedid-Jah Jan
-
2002
Persistent link: https://www.econbiz.de/10013265160
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14
Three essays on multinational firms
Wu, Xiaodong
-
2000
Persistent link: https://www.econbiz.de/10001634408
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15
Response modeling for database marketing using binary classification
VanDenPoel, Dirk
-
1999
Persistent link: https://www.econbiz.de/10001482573
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16
Quantitative approaches for profit maximization in direct marketing
Scheer, Hielke Roelof van der
-
1998
Persistent link: https://www.econbiz.de/10000998395
Saved in:
17
Estimation of long run equilibrium relationships and common long memory components in cointegrated systems
Gonzalo, Jesús
-
1991
Persistent link: https://www.econbiz.de/10000866008
Saved in:
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