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person:"Spiller, Achim"
~subject:"Marketing management"
~person:"Hartmann, Wesley"
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Marketing management
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Spiller, Achim
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Research paper series / Stanford Graduate School of Business
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Identifying causal marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2011
-
This version: May 2011
Persistent link: https://www.econbiz.de/10009316769
Saved in:
2
Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
Saved in:
3
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
4
Regionalmarketing im Naturkostfachhandel
Stockebrand, Nina
;
Berner, Nina Saskia
;
Spiller, Achim
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003792015
Saved in:
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