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~isPartOf:"Journal of retailing and consumer services"
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Direct marketing
6
Direktmarketing
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Consumer behaviour
4
Konsumentenverhalten
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Einzelhandel
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Kundenbindungsprogramm
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Loyalty program
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Retail trade
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Game theory
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Großbritannien
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Chater, Nick
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Davies, Greg B.
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Ha, Young
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Im, Hyunjoo
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Klabjan, Diego
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Otto, Philipp E.
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Pei, Jinxiang
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Pei, Zhi
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Journal of retailing and consumer services
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
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1
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
2
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
3
In-store one-to-one marketing
Klabjan, Diego
;
Pei, Jinxiang
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 64-73
Persistent link: https://www.econbiz.de/10008839774
Saved in:
4
Retail services and firm profit in a dual-channel
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 306-314
Persistent link: https://www.econbiz.de/10003864561
Saved in:
5
From spending to understanding : analyzing customers by their spending behavior
Otto, Philipp E.
;
Davies, Greg B.
;
Chater, Nick
;
Stott, …
- In:
Journal of retailing and consumer services
16
(
2009
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10003803118
Saved in:
6
Cross-selling : the power of embodied interactions
Värlander, Sara
;
Yakhlef, Ali
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 480-490
Persistent link: https://www.econbiz.de/10003750766
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