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~subject:"Advertising"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
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Advertising
Arzneimittel
5
Direct marketing
5
Direktmarketing
5
Pharmaceuticals
5
Advertising effects
4
Werbewirkung
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Werbung
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Pharmaceutical industry
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Pharmaindustrie
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pharmaceutical advertising
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Bibliometrics
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Communication
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Direct to consumer pharmaceutical communications
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Direct-to-consumer advertising
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Fernsehwerbung
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Genetic engineering
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Gentechnik
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Gesundheitsvorsorge
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Internet marketing
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Konsumentenverhalten
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Medical advertising
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Newspaper
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Nursing profession
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Online-Marketing
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Pflegeberufe
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Preventive care
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Print advertising
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Printwerbung
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Qualitative Methode
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Ball, Jennifer G.
1
Davis, Joel J.
1
Delbaere, Majorie
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Isaacson, Sandra M.
1
Iyer, Rajesh
1
Mackert, Michael
1
Muncy, James A.
1
Willis, Erin
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of business research : JBR
4
Journal of marketing communications
3
NBER Working Paper
3
NBER working paper series
3
Electronic commerce research and applications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of retailing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection / Business and Economics
2
Advertising in a multimedia age
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Berkeley Center for Law & Technology Research Paper
1
Cogent business & management
1
Emory Law and Economics Research Paper
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbuch der Marktforschung
1
Information economics and policy : IEP
1
Instant success series
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of health economics and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of economics
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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1
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
2
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
3
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
4
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
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