//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~isPartOf:"Journal of marketing"
~person:"Caravella, Mary"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Konsumentenverhalten
1
Online retailing
1
Online-Handel
1
Retail trade
1
Vertriebsweg
1
channel management
1
channel migration
1
channels of distribution
1
direct marketing
1
e-commerce
1
multichannel retailing
1
retail stores
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Caravella, Mary
Künzler, Hans-Peter
3
Aggett, Niels
1
Avery, Jill
1
Barringer, Jochen
1
Belz, Christian
1
Bernet, Hansruedi
1
Bijmolt, Tammo H. A.
1
Boshold, Frank
1
Bucheli, Albert
1
Bächle, Marc
1
Campopiano, Pierangelo
1
Degen, Niels
1
Deighton, John
1
Grayson, Kent
1
Häusler, Eduard
1
Leeflang, Peter
1
Lund, Donald J.
1
Marinova, Detelina
1
Masso, Marius
1
Oggenfuss, Christoph W.
1
Osinga, Ernst C.
1
Peter, Thomas
1
Risselada, Hans
1
Rutschmann, Marc
1
Schmitz, Christian
1
Srinivasan, Shuba
1
Steenburgh, Thomas J.
1
Studer, René
1
Verhoef, Peter C.
1
Wangenheim, Florian v.
1
Wieringa, Jaap E.
1
Wübben, Markus
1
more ...
less ...
Published in...
All
Schriften zu Dialogmarketing 'revisited'
Journal of marketing
Working papers / Harvard Business School, Division of Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->