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subject:"Low-cost strategy"
~subject:"Preiswettbewerb"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Low-cost strategy
Preiswettbewerb
Discounters
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Consumer behaviour
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Preisdifferenzierung
2
Preismanagement
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Price discrimination
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Pricing strategy
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Rabatt
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Rebate
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Channel relationships
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Discounter
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Discounting
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Diskontierung
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Distribution channel
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Einzelhandel
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Food retailing
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Handelsmarke
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Industrie
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Manufacturing industries
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Marketing management
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Marketingmanagement
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Niedrigpreisstrategie
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Online buying
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Online retailing
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Online-Handel
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Price cuts
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Price promotions
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Private label
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Retail trade
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Retailing
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Sales promotion
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Social discount rate
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Sourcing decisions
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Soziale Diskontrate
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Carlson, Jeffrey R.
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Kukar-Kinney, Monika
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Working papers in economics and statistics
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Arbeitspapier / Institut für Volkswirtschaftslehre, Sozial- und Wirtschaftswissenschaftliche Fakultät, Johannes-Kepler-Universität, Linz,
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Discussion paper / Centre for Economic Policy Research
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ERIM report series research in management
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Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
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International journal of industrial organization
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Journal of financial economics
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Journal of marketing research : JMR
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Journal of retailing
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Journal of retailing and consumer services
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Working paper / Department of Economics, Johannes-Kepler-Universität of Linz
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Ökonomische Dynamik in Zentraleuropa : Innovation, Strukturwandel, Umwelt und Finanzarchitektur ; Annual Meeting of the Austrian Economic Association (NOeG) - 2006 ; NOeG 2006 May, 5th - 6th, 2006
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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