//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~person:"Pich, Christopher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Diskrete Daten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Qualitative Methode
5
Qualitative method
5
Brand image
4
Markenimage
4
Market research
4
Marktforschung
4
Brand management
3
Markenführung
3
brand image
2
qualitative projective techniques
2
Beziehungsmarketing
1
Brand
1
Corporate reputation
1
Customer experience
1
Customer experience management
1
Customer journey
1
Dienstleistungsqualität
1
Einzelhandel
1
Firmenimage
1
Markenartikel
1
Personal connection
1
Political marketing
1
Qualitative project techniques
1
Qualitative research
1
Relationship marketing
1
Reputation
1
Retail trade
1
Service quality
1
Thematic analysis
1
brand identity
1
brand reputation
1
corporate brands
1
political brands
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Pich, Christopher
Langley, Ann
12
Cassell, Catherine
10
Cunliffe, Ann L.
7
Greco, Salvatore
7
Słowiński, Roman
7
Buber, Renate
6
Greckhamer, Thomas
6
Hoeber, Larena
6
Levina, Natalia
6
Locke, Karen
6
Sinkovics, Rudolf R.
6
Smith, Anne D.
6
Aguinis, Herman
5
Bailyn, Lotte
5
Eisenhardt, Kathleen M.
5
Fernández, Walter
5
Holton, Judith A.
5
Huarng, Kun-Huang
5
Johnson, Phil
5
Naderer, Gabriele
5
Penz, Elfriede
5
Piekkari, Rebecca
5
Plakoyiannaki, Emmanuella
5
Symon, Gillian
5
Walsh, Isabelle
5
Aguilera, Ruth V.
4
Cho, Yonjoo
4
Corley, Kevin G.
4
Costa, Carlos A. Bana e
4
Friend, Scott B.
4
Gioia, Denny
4
Kadziński, Miłosz
4
Lester, Jessica Nina
4
Longbottom, David
4
Malshe, Avinash
4
Mathias, Blake D.
4
Molina Azorín, José Francisco
4
Ravasi, Davide
4
Reay, Trish
4
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
2
Qualitative market research : an international journal
2
International journal of market research
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
3
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
4
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
5
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->