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Qualitative Methode
10
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5
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Brand image
4
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4
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Pich, Christopher
Symon, Gillian
Langley, Ann
12
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10
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7
Greco, Salvatore
7
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Buber, Renate
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Fernández, Walter
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Huarng, Kun-Huang
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Johnson, Phil
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Naderer, Gabriele
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Penz, Elfriede
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Piekkari, Rebecca
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Plakoyiannaki, Emmanuella
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Cho, Yonjoo
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Costa, Carlos A. Bana e
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Mathias, Blake D.
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Molina Azorín, José Francisco
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Qualitative market research : an international journal
2
Qualitative research in organizations and management : an international journal
2
International journal of market research
1
Management learning : the journal for managerial and organizational learning
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
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1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
3
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
4
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
5
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
6
Qualitative research in organizations and management : ten years on ; editorial
Cassell, Catherine
;
Symon, Gillian
- In:
Qualitative research in organizations and management : …
10
(
2015
)
4
,
pp. 302-306
Persistent link: https://www.econbiz.de/10011453886
Saved in:
7
Learning to be a qualitative management researcher
Cassell, Catherine
;
Bishop, Victoria
;
Symon, Gillian
; …
- In:
Management learning : the journal for managerial and …
40
(
2009
)
5
,
pp. 513-533
Persistent link: https://www.econbiz.de/10003905690
Saved in:
8
Positioning qualitative research as resistance to the institutionalization of the academic labour process
Symon, Gillian
;
Buehring, Anna
;
Johnson, Phil
;
Cassell, …
- In:
Organization studies : an international …
29
(
2008
)
10
,
pp. 1315-1336
Persistent link: https://www.econbiz.de/10003773930
Saved in:
9
Raising the profile of qualitative methods in organizational research
Cassell, Catherine
;
Symon, Gillian
- In:
The real life guide to accounting research : a behind …
,
(pp. 491-508)
.
2008
Persistent link: https://www.econbiz.de/10003848950
Saved in:
10
Defining qualitative management research : an empirical investigation
Johnson, Phil
;
Buehring, Anne
;
Cassell, Catherine
; …
- In:
Qualitative research in organizations and management : …
2
(
2007
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10003591026
Saved in:
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