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~person:"Skiera, Bernd"
~person:"Liang, Liang"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Distribution channel
19
Vertriebsweg
19
Consumer behaviour
5
Einzelhandel
5
Retail trade
5
E-commerce
4
Electronic Commerce
4
Firm performance
4
Preismanagement
4
Pricing strategy
4
Unternehmenserfolg
4
Game theory
3
Online retailing
3
Online-Handel
3
Spieltheorie
3
Bewertung
2
Deutschland
2
Evaluation
2
Germany
2
Lieferkette
2
New product development
2
Performance measurement
2
Performance-Messung
2
Produktentwicklung
2
Supply chain
2
2005-2006
1
Advertising
1
Advertising planning
1
Austria
1
Availability management
1
Bank
1
Channel conflict
1
Channel management
1
Channel selection
1
Channel structure
1
Collective action
1
Competition
1
Cooperation
1
Customer analysis
1
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German
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Skiera, Bernd
Liang, Liang
Neslin, Scott A.
11
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
7
Wagner, Gerhard
7
Zielke, Stephan
7
Jerath, Kinshuk
6
Shankar, Venkatesh
6
Arce-Urriza, Marta
5
Chen, Ying-Ju
5
Hudetz, Kai
5
Jiang, Baojun
5
Konuş, Umut
5
Mollá Descals, Alejandro
5
Schröder, Hendrik
5
Schögel, Marcus
5
Bell, David R.
4
Breugelmans, Els
4
Campo, Katia
4
Chocarro, Raquel
4
Emrich, Oliver
4
Gensler, Sonja
4
Gijsbrechts, Els
4
Harris, Patricia
4
Janssen, Maarten C. W.
4
Kalyanam, Kirthi
4
Kim, Jihyun
4
Lee, Hyun-hwa
4
Neves, Marcos Fava
4
Sabel, Hermann
4
Sesé, F. Javier
4
Sousa, Rui
4
Valentini, Sara
4
Weiser, Christoph
4
Xie, Ying
4
Yi, Zelong
4
Zaharia, Silvia
4
Acquila-Natale, Emiliano
3
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Asia Pacific journal of marketing and logistics
1
International journal of management and decision making : IJMDM
1
Journal of business economics : JBE
1
Journal of strategic marketing
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
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ECONIS (ZBW)
5
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1
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Saved in:
2
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
Saved in:
3
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
Saved in:
4
Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
Gensler, Sonja
;
Skiera, Bernd
;
Böhm, Martin
- In:
Journal of business economics : JBE
77
(
2007
)
6
,
pp. 675-695
Persistent link: https://www.econbiz.de/10003475893
Saved in:
5
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
Saved in:
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