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~subject:"International marketing"
~subject:"Online-Marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
12
Journal of business research : JBR
11
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of retailing
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International business review : the official journal of the European International Business Academy
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International journal of electronic marketing and retailing : IJEMR
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International marketing ; Vol. 3
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IIC : international review of intellectual property and competition law
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International journal of internet marketing and advertising : IJIMA
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Journal of global marketing
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Journal of management information systems : JMIS
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Journal of media business studies
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Quantitative marketing and economics : QME
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SpringerLink / Bücher
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The SAGE handbook of international marketing
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The journal of business & industrial marketing
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Transportation research / E : an international journal
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African journal of science, technology, innovation & development : AJSTID
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American economic journal : a journal of the American Economic Association
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Bankszemle : a bankok és a pénzintézetek szakfolyóirata
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Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
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2
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
3
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
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