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European journal of marketing : EJM
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Journal of advertising research
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ECONIS (ZBW)
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Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
2
The determinants of email receivers' disseminating behaviors on the internet
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
;
Kao, Ya-Hui
;
Lee, Monle
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 524-534
Persistent link: https://www.econbiz.de/10003614557
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