//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"González-Benito, Óscar"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eigenmarke des Handels"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Handelsmarke
6
Store brand
6
Consumer behaviour
4
Einzelhandel
4
Konsumentenverhalten
4
Retail trade
4
Brand
2
Brand management
2
Einzelhandelspreis
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Preismanagement
2
Pricing strategy
2
Retail price
2
Spain
2
Spanien
2
Beziehungsmarketing
1
Brand image
1
Brand loyalty
1
Consumer motivation
1
Dienstleistungsqualität
1
Experiment
1
In-store display
1
Kaufmotiv
1
Ladengestaltung
1
Markenimage
1
Markentreue
1
Market share
1
Marktanteil
1
National brand
1
Private label
1
Product quality
1
Produktqualität
1
Relationship marketing
1
Sales promotion
1
Service quality
1
Store design
1
Triple coherence line
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
González-Benito, Óscar
Olbrich, Rainer
20
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Greenhalgh, Christine
12
Diallo, Mbaye Fall
11
Martos-Partal, Mercedes
11
Martínez-López, Francisco J.
11
Ailawadi, Kusum L.
10
Deleersnyder, Barbara
10
Sattler, Henrik
10
Steenkamp, Jan-Benedict E. M.
10
Yagüe Guillén, María Jésus
10
Ahlert, Dieter
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Bruhn, Manfred
8
Grewe, Gundula
8
Gómez-Suárez, Mónica
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Dubé, Jean-Pierre
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Kenning, Peter
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
Rossi, Peter E.
6
Réquillart, Vincent
6
Sudhir, K.
6
more ...
less ...
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
3
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
4
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
5
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
6
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->