Rizvi, Wajid H.; Memon, Salman Bashir; Dahri, Abdul Samad - In: Foundations of Management : the journal of Warsaw … 12 (2020) 1, pp. 111-124
Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying. Structural equation...