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Search: subject_exact:"Einrichtungsfachhandel"
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China
Möbelhandel
126
Furniture retailing
115
Deutschland
33
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31
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26
Sweden
26
Multinationales Unternehmen
19
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IKEA
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IKEA of Sweden <Älmhult>
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IKEA Svenska Försäljnings AB <Ödåkra>
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Lieferkette
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Ingvar Kamprad
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Burt, Steven
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Jonsson, Anna
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Dawson, John A.
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Giunta, Veronica
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Hultman, Jens
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The international review of retail, distribution and consumer research
2
Asian business & management
1
Case studies on MNCs in China ; Vol. 1
1
Journal of retailing and consumer services
1
Lund studies in economics and management
1
Market entry in China : case studies on strategy, marketing, and branding
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ECONIS (ZBW)
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The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven
;
Dawson, John A.
;
Johansson, Ulf
;
Hultman, Jens
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
Saved in:
2
IKEA in China : a "glocal" marketing strategy
Giunta, Veronica
- In:
Market entry in China : case studies on strategy, …
,
(pp. 73-93)
.
2016
Persistent link: https://www.econbiz.de/10011483030
Saved in:
3
Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven
;
Johansson, Ulf
;
Thelander, Åsa
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
Saved in:
4
The trinity of international strategy : adaptation, standardization and transformation
Yakhlef, Ali
- In:
Asian business & management
9
(
2010
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10003989995
Saved in:
5
A transnational perspective on knowledge sharing : lessons learned from IKEA's entry into Russia, China and Japan
Jonsson, Anna
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10003733229
Saved in:
6
Knowledge sharing across borders : a study in the IKEA world
Jonsson, Anna
-
2007
Persistent link: https://www.econbiz.de/10003652521
Saved in:
7
IKEA in China : competing through low-cost strategies
P., Girija
-
2007
Persistent link: https://www.econbiz.de/10003846276
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