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person:"Büttner, Oliver B."
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Search: subject_exact:"Einzelhandelsgeschäft"
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Consumer behaviour
7
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7
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Cognition
3
Einzelhandel
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Büttner, Oliver B.
Swoboda, Bernhard
54
Grewal, Dhruv
48
Schramm-Klein, Hanna
45
Pantano, Eleonora
42
Rudolph, Thomas
40
Zentes, Joachim
36
Morschett, Dirk
35
Thurik, Adriaan R.
34
Richards, Timothy J.
33
Fernie, John
27
Zielke, Stephan
27
Alexander, Nicholas
26
Dawson, John A.
25
Gázquez-Abad, Juan Carlos
25
Teller, Christoph
25
Gil Saura, Irene
24
Täger, Uwe Christian
24
Hübner, Alexander
23
Schröder, Hendrik
22
Tietz, Bruno
22
Rabinovich, Elliot
21
Roggeveen, Anne L.
21
Ahlert, Dieter
20
Aithal, P. S.
20
Carree, Martin Anthony
20
Cheng, T. C. E.
20
H. R., Ganesha
20
Kesavan, Saravanan
20
Martínez-López, Francisco J.
20
Fisher, Marshall L.
19
Gallino, Santiago
19
Khare, Arpita
19
Möhlenbruch, Dirk
19
Neumark, David
19
Raff, Horst
19
Sparks, Leigh
19
Wey, Christian
19
Chen, Jing
18
Cliquet, Gérard
18
Das, Gopal
18
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European journal of marketing : EJM
2
Brick & mortar shopping in the 21st century
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
8
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1
Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Streicher, Mathias C
;
Estes, Zachary
;
Büttner, Oliver B.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 51-76
Persistent link: https://www.econbiz.de/10012594292
Saved in:
2
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
3
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Saved in:
4
Shopping orientation and mindsets : how motivation influences consumer information processing during shopping
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 779-793
Persistent link: https://www.econbiz.de/10009792694
Saved in:
5
Kognitive Prozesse am Point of Sale : zur Qualität von Datenerhebungsmethoden der Konsumentenforschung
Büttner, Oliver B.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779883
Saved in:
6
Kognitive Prozesse am Point of Sale : Zur Qualität von Datenerhebungsmethoden der Konsumentenforschung
Büttner, Oliver B.
-
2009
Kognitive Prozesse und Einkaufsverhalten -- Methoden zur Erfassung kognitiver Prozesse -- Gedankenprotokolle am Point of Sale -- Zwei Studien zur Validität von Gedankenprotokollen am POS -- Zusammenfassung und Implikationen.
Persistent link: https://www.econbiz.de/10014014940
Saved in:
7
Video-cued thought protocols : a method for tracing cognitive processes at the point of purchase
Büttner, Oliver B.
;
Silberer, Günter
- In:
Brick & mortar shopping in the 21st century
,
(pp. 221-241)
.
2008
Persistent link: https://www.econbiz.de/10003618222
Saved in:
8
Marktforschung am Point of Sale
Silberer, Günter
;
Büttner, Oliver B.
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 1097-1123)
.
2008
Persistent link: https://www.econbiz.de/10003573381
Saved in:
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