//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~type:"article"
~subject:"Verkaufsförderung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einzelhandelsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Verkaufsförderung
Handelsmarketing
131
Retail marketing
131
Einzelhandel
41
Retail trade
41
Consumer behaviour
38
Konsumentenverhalten
38
Deutschland
26
Germany
26
Theorie
21
Theory
21
Beziehungsmarketing
20
Relationship marketing
20
Distribution channel
15
Vertriebsweg
15
Brand management
10
Food retailing
10
Lebensmitteleinzelhandel
10
Markenführung
10
Handelsmarke
9
Marketing management
9
Marketingmanagement
9
Store brand
9
Großbritannien
8
United Kingdom
8
Market research
7
Marktforschung
7
USA
7
United States
7
Advertising effects
6
Online retailing
6
Online-Handel
6
Sales promotion
6
Werbewirkung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand image
4
Corporate reputation
4
E-commerce
4
Einkaufszentrum
4
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Aufsatz im Buch
5
Book section
5
Language
All
English
5
German
1
Author
All
Donthu, Naveen
1
Giannetto, Gaetano
1
McNeill, Lisa S.
1
Pacheco, Barney G.
1
Poddar, Amit
1
Rahman, Aadil
1
Theuner, Gabriele
1
Woloson, Wendy A.
1
more ...
less ...
Published in...
All
The international review of retail, distribution and consumer research
2
Enterprise & society : the international journal of business history
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
2
Improving trade promotions through virtual forward buying
Poddar, Amit
;
Donthu, Naveen
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009723094
Saved in:
3
Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S.
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
Saved in:
4
Wishful thinking : retail premiums in mid-nineteenth-century America
Woloson, Wendy A.
- In:
Enterprise & society : the international journal of …
13
(
2012
)
4
,
pp. 790-831
Persistent link: https://www.econbiz.de/10009703916
Saved in:
5
Visual Merchandising als Erfolgsfaktor für den Einzelhandel
Theuner, Gabriele
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 201-216
Persistent link: https://www.econbiz.de/10003950163
Saved in:
6
New in-store media tools for developing micromarketing programmes
Giannetto, Gaetano
- In:
The European retail digest : the authoritative guide to …
52
(
2006/07
),
pp. 18-20
Persistent link: https://www.econbiz.de/10003442876
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->