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type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~subject:"Verkaufsförderung"
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Search: subject_exact:"Einzelhandelsmarketing"
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Verkaufsförderung
Handelsmarketing
156
Retail marketing
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51
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Consumer behaviour
44
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Fördergesellschaft Marketing an der Universität Augsburg
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The international review of retail, distribution and consumer research
2
Enterprise & society : the international journal of business history
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
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2
Improving trade promotions through virtual forward buying
Poddar, Amit
;
Donthu, Naveen
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009723094
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3
Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S.
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
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4
Wishful thinking : retail premiums in mid-nineteenth-century America
Woloson, Wendy A.
- In:
Enterprise & society : the international journal of …
13
(
2012
)
4
,
pp. 790-831
Persistent link: https://www.econbiz.de/10009703916
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5
Visual Merchandising als Erfolgsfaktor für den Einzelhandel
Theuner, Gabriele
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 201-216
Persistent link: https://www.econbiz.de/10003950163
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6
New in-store media tools for developing micromarketing programmes
Giannetto, Gaetano
- In:
The European retail digest : the authoritative guide to …
52
(
2006/07
),
pp. 18-20
Persistent link: https://www.econbiz.de/10003442876
Saved in:
7
Konsumentengerichtete Verkaufsförderung : Kooperation zwischen stationärem Lebensmitteleinzelhandel und Markenartikelhersteller
Rüschen, Stephan
-
1998
Persistent link: https://www.econbiz.de/10013428734
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