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Journal of marketing communications
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
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