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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Cross-border e-commerce"
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Product information the more the better? : a moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Yang, Xianchuan
;
Ma, Yin
;
Han, Jiashi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2601-2620
Persistent link: https://www.econbiz.de/10014430270
Saved in:
2
Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries
Jian, Jie
;
Lv, Ling
;
Wan, Li
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 625-644
Persistent link: https://www.econbiz.de/10014285866
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