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Search: subject_exact:"Emotional branding"
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Markenimage
Emotionale Werbung
92
Emotional branding
75
Consumer behaviour
33
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33
Brand management
24
Markenführung
24
Emotion
23
Werbewirkung
22
Advertising effects
21
Werbepsychologie
17
Psychology of advertising
15
Beziehungsmarketing
12
Marketing
12
Relationship marketing
12
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11
Werbung
11
Brand image
9
Brand
8
Markenartikel
8
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emotional branding
7
Theorie
6
Theory
6
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5
Emotionales Verhalten
5
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5
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5
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5
Marketingmanagement
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Unternehmenserfolg
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1
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1
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1
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1
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1
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ECONIS (ZBW)
9
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1
Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna
;
Astuti, Herni Justiana
;
Darmawan, Akhmad
; …
-
2021
Persistent link: https://www.econbiz.de/10012619759
Saved in:
2
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
3
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
4
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
5
Emotional branding scale and its role in formation of brand trust
Singla, Vikas
;
Gupta, Gaurav
- In:
Paradigm : the journal of Institute of Management Technology
23
(
2019
)
2
,
pp. 148-163
Persistent link: https://www.econbiz.de/10012161142
Saved in:
6
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
7
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
8
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
9
Emotional appeal, disappointment, and a concept of virtual indifference curves
Güntzel, Joachim
-
2014
Persistent link: https://www.econbiz.de/10010416463
Saved in:
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