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subject:"Humor"
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Humor
Emotionale Werbung
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Consumer behaviour
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Mayer, James Mark
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Sabri, Ouidade
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Yoon, Hye Jin
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International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing theory and practice
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ECONIS (ZBW)
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Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
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2
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
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