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~subject:"Product design"
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Product design
Emotional branding
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Emotionale Werbung
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Consumer behaviour
19
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Advertising effects
14
Werbewirkung
14
Brand management
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Markenführung
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Werbepsychologie
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Psychology of advertising
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Emotion
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Beziehungsmarketing
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Marketing
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emotional marketing
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Großbritannien
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Branchenentwicklung
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Brand loyalty
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Emotionales Verhalten
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Marketingmanagement
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Print advertising
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Printwerbung
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Lommelen, Tinne
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Quartier, Katelijn
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Vanrie, Jan
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Journal of managerial issues : JMI
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
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Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn
;
Lommelen, Tinne
;
Vanrie, Jan
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 31-49)
.
2016
Persistent link: https://www.econbiz.de/10011582581
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2
More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
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