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subject:"Brand management"
~subject:"Verbrauchereinstellung"
~type:"article"
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Search: subject_exact:"Emotional marketing"
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Brand management
Verbrauchereinstellung
Emotional branding
38
Emotionale Werbung
38
Advertising effects
13
Werbewirkung
13
Consumer behaviour
10
Konsumentenverhalten
10
Advertising
6
Emotion
6
Psychology of advertising
6
Werbepsychologie
6
Werbung
6
emotional marketing
5
USA
4
United States
4
Markenführung
3
Print advertising
3
Printwerbung
3
Target group
3
Zielgruppe
3
emotions
3
Angst
2
Anxiety
2
Beziehungsmarketing
2
Brand
2
Competitive advantage
2
Consumer attitudes
2
Customer value
2
Emotional Marketing
2
Experiment
2
Gender studies
2
Geschlechterforschung
2
Humor
2
Kundenwert
2
Markenartikel
2
Product design
2
Produktgestaltung
2
Relationship marketing
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Social Web
2
Social web
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Baxter, Stacey M.
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Bruns, Daniel
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Chang, Chun-Tuan
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Chang, Hui-Wen
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Chen, Tsai
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Christ, Malte
1
Drengner, Jan
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Fischer, Alexander
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Hahn, Hans Peter
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Hofmann, Rupert
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Ilicic, Jasmina
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Keshavarzian, Mohammad
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Kulczynski, Alicia
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Langner, Tobias
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Lee, Hsiao-Ching
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Lee, Yu-Kang
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Luckas, Manfred
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Müller, Robert Caspar
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Posselt, Erich
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Schulz, Jürgen
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Shayegan, Mohammad Javad
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Ullrich, Wolfgang
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International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Psychology & marketing
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Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
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2
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
3
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
4
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
5
The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
Saved in:
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