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Search: subject_exact:"Emotionale Werbung"
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Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Reihe: Marketing : MAR
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ECONIS (ZBW)
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Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn
;
Lommelen, Tinne
;
Vanrie, Jan
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 31-49)
.
2016
Persistent link: https://www.econbiz.de/10011582581
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2
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
Saved in:
3
Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert
-
2012
-
1. publ.
Persistent link: https://www.econbiz.de/10012056432
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