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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising
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Academy of Management journal : AMJ
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Brand the Future : systematische Markenentwicklung im B2B
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Journal of consumer behaviour : an international research review
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Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Challenges in an age of dis-engagement
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of managerial issues : JMI
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Making a difference through marketing : a quest for diverse perspectives
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
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Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
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