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type_genre:"Reprint"
~isPartOf:"The nature and scope of marketing research"
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The nature and scope of marketing research
Strategic information systems ; Vol. 2
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Design science theories and research practices
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H. Igor Ansoff ; Vol. 2
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The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van
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Smidts, Ale
;
Wierenga, Berend
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2009
Persistent link: https://www.econbiz.de/10003794177
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