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isPartOf:"Food and wine events in Europe : a stakeholder approach"
~isPartOf:"Event-Marketing : Trends und Entwicklungen"
~subject:"B-to-B-Marketing"
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Food and wine events in Europe : a stakeholder approach
Event-Marketing : Trends und Entwicklungen
Europäische Hochschulschriften / 5
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Brand the Future : systematische Markenentwicklung im B2B
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business-to-business service quality assessment in professional wine events : the case of Vinitaly
Capitello, Roberta
;
Agnoli, Lara
;
Galati, Antonino
; …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 110-124)
.
2014
Persistent link: https://www.econbiz.de/10010367441
Saved in:
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Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Baumgartner, Günter
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 43-51)
.
2011
Persistent link: https://www.econbiz.de/10009236067
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