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~isPartOf:"Handbook of research on international advertising"
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Cultural identity
13
Kulturelle Identität
13
International marketing
8
Internationales Marketing
8
Advertising
3
Psychology of advertising
3
Werbepsychologie
3
Werbung
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Belgien
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Belgium
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Banks, Ivana Bušljeta
1
Belk, Russell W.
1
Bowen, C. Luke
1
Diehl, Sandra
1
Eisend, Martin
1
House, Robert J.
1
Ito, Kenichi
1
Johnson, Jeffrey K.
1
Knoll, Silke
1
La Ferle, Carrie
1
Lalwani, Ashok K.
1
Lee, Wei-Na
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Liu-Thompkins, Yuping
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Masuda, Takahiko
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Mueller, Barbara
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Ozsomer, Aysegul
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Pelsmacker, Patrick de
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Quigley, Narda R.
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Schwaiger, Manfred
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Senzaki, Sawa
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Shavitt, Sharon
1
Sully De Luque, Mary F.
1
Taylor, Charles Raymond
1
Terlutter, Ralf
1
Wang, Huaitang
1
Yoo, Jinnie Jinyoung
1
Zhang, Yang
1
Zhao, Xin
1
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Published in...
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Handbook of research on international advertising
Journal of business research : JBR
146
Journal of international consumer marketing
86
International business review : the official journal of the European International Business Academy
66
Discussion paper series / IZA
64
Cross cultural management : an international journal
62
International journal of cross cultural management : CCM
58
Journal of business ethics : JOBE
58
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
56
International marketing review
55
Journal of international marketing
52
Journal of global marketing
47
Journal of world business : JWB
47
The international journal of human resource management
45
Management international review : mir ; journal of international business
42
NBER working paper series
41
SpringerLink / Bücher
40
Discussion paper / Centre for Economic Policy Research
39
IZA Discussion Paper
37
Working paper / National Bureau of Economic Research, Inc.
33
CESifo working papers
32
Journal of international management
32
European journal of international management : EJIM
30
Asia Pacific journal of marketing and logistics
28
NBER Working Paper
28
Cross cultural & strategic management
27
International journal of business and globalisation : IJBG
25
Journal of retailing and consumer services
25
Tourism management : research, policies, practice
25
Working paper
24
International journal of cross cultural management
23
International journal of hospitality management
21
Journal of travel and tourism marketing
21
Research in international business and finance
21
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
European journal of cross-cultural competence and management
19
Journal of career development
19
Springer eBook Collection
19
Psychology & marketing
18
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
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ECONIS (ZBW)
13
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1
Advertising and consumer culture in Old Shanghai
Belk, Russell W.
;
Zhao, Xin
- In:
Handbook of research on international advertising
,
(pp. 137-157)
.
2012
Persistent link: https://www.econbiz.de/10009513185
Saved in:
2
Culture and the mind : implications for art, design and advertisement
Masuda, Takahiko
;
Wang, Huaitang
;
Ito, Kenichi
; …
- In:
Handbook of research on international advertising
,
(pp. 109-133)
.
2012
Persistent link: https://www.econbiz.de/10009513188
Saved in:
3
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
4
Project GLOBE and cross-cultural advertising research : developing a theory-driven approach
Quigley, Narda R.
;
Sully De Luque, Mary F.
;
House, Robert J.
- In:
Handbook of research on international advertising
,
(pp. 61-87)
.
2012
Persistent link: https://www.econbiz.de/10009513193
Saved in:
5
Adoption of global consumer culture : the road to global brands
Ozsomer, Aysegul
- In:
Handbook of research on international advertising
,
(pp. 42-57)
.
2012
Persistent link: https://www.econbiz.de/10009513195
Saved in:
6
Understanding the role of culture in advertising
Lee, Wei-Na
;
Yoo, Jinnie Jinyoung
- In:
Handbook of research on international advertising
,
(pp. 20-41)
.
2012
Persistent link: https://www.econbiz.de/10009513198
Saved in:
7
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
8
A comparative study of corporate reputation between China and developed Western countries
Zhang, Yang
;
Schwaiger, Manfred
- In:
Handbook of research on international advertising
,
(pp. 353-375)
.
2012
Persistent link: https://www.econbiz.de/10009513907
Saved in:
9
Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
Saved in:
10
The relation between gender and cultural orientation and its implications for advertising
Lalwani, Ashok K.
;
Shavitt, Sharon
- In:
Handbook of research on international advertising
,
(pp. 455-470)
.
2012
Persistent link: https://www.econbiz.de/10009514364
Saved in:
11
Transnational trust in advertising media
Eisend, Martin
;
Knoll, Silke
- In:
Handbook of research on international advertising
,
(pp. 439-454)
.
2012
Persistent link: https://www.econbiz.de/10009514365
Saved in:
12
Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.
;
La Ferle, Carrie
- In:
Handbook of research on international advertising
,
(pp. 423-438)
.
2012
Persistent link: https://www.econbiz.de/10009514366
Saved in:
13
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Handbook of research on international advertising
,
(pp. 376-397)
.
2012
Persistent link: https://www.econbiz.de/10009514368
Saved in:
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