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isPartOf:"Managing cultural diversity in Asia : a research companion"
~subject:"Indien"
~isPartOf:"Journal of international consumer marketing"
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Indien
Consumer behaviour
70
Konsumentenverhalten
70
Cultural identity
60
Kulturelle Identität
60
National culture
44
Nationalkultur
44
Comparison
18
Vergleich
18
USA
17
United States
17
Brand image
13
Markenimage
13
China
11
Designation of origin
11
Herkunftsbezeichnung
11
International marketing
11
Internationales Marketing
11
consumer ethnocentrism
11
Social values
9
Soziale Werte
9
Brand management
8
Cross-cultural management
8
Interkulturelles Management
8
Markenführung
8
India
7
Luxury goods
7
Luxusgüter
7
Personality psychology
7
Persönlichkeitspsychologie
7
Collectivism
6
Culture
6
Ethnic group
6
Ethnische Gruppe
6
Kollektivismus
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South Korea
6
Südkorea
6
Advertising
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Globalisierung
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Globalization
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Khare, Arpita
2
Bui Nhat Vuong
1
Ensign, Prescott C.
1
Ha Nam Khanh Giao
1
Mady, Tarek T.
1
Matharu, Gurmeet Kaur
1
Robinson, Nicholas P.
1
Sharma, Piyush
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Sivapalan, Achchuthan
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Sorwar, Golam
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von der Heidt, Tania
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Managing cultural diversity in Asia : a research companion
Journal of international consumer marketing
International journal of Indian culture and business management
10
Journal of global marketing
6
Cross cultural management : an international journal
4
Investigating cultural aspects in Indian organizations : empirical evidence
4
International journal of entrepreneurship and small business
3
Journal of Indian business research
3
Journal of world business : JWB
3
NBER Working Paper
3
NBER working paper series
3
The international journal of human resource management
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of management
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
BREAD working paper
2
Global consumer behavior
2
Human resource management
2
IEG working paper
2
India Studies in Business and Economics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International human resource management
2
International journal of Indian culture and business management : IJICBM
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of managerial issues : JMI
2
Journal of retailing and consumer services
2
Routledge studies in the growth economies of Asia
2
South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
2
The American economic review
2
The American journal of economics and sociology
2
The international review of retail, distribution and consumer research
2
Working paper
2
Academy of Management journal : AMJ
1
American journal of business : applying research to practice ; AJB
1
Anthem South Asian Studies
1
Anthropological papers : AP
1
Apprimus-Edition Wissenschaft
1
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ECONIS (ZBW)
7
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1
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
2
The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
3
Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
Saved in:
4
Impact of Indian cultural values and lifestyles on meaning of branded products : study on University students in India
Khare, Arpita
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009383478
Saved in:
5
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
6
Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
Saved in:
7
Transplanating the meritocracy in India : creating a shared corporate vision at the local and global levels
Robinson, Nicholas P.
;
Ensign, Prescott C.
- In:
Managing cultural diversity in Asia : a research companion
,
(pp. 330-351)
.
2010
Persistent link: https://www.econbiz.de/10003984762
Saved in:
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