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~subject:"Consumer behaviour"
~person:"Lohmann, Guilherme"
~person:"Ahn, Sungsook"
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Consumer behaviour
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Lohmann, Guilherme
Ahn, Sungsook
Hung, Iris W.
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International journal of hospitality management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung
;
Pratt, Marlene
;
Wang, Ying
;
Scott, Noel
; …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293951
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