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isPartOf:"Effects of globalization on the firm"
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International marketing
8
Internationales Marketing
8
Globalisierung
5
Globalization
5
Multinationales Unternehmen
3
Transnational corporation
3
International market entry
2
Internationaler Markteintritt
2
Standardisierung
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Standardization
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Strategisches Management
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1
Confectionery industry
1
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Europa
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Home appliance industry
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International competition
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Internationaler Wettbewerb
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Baden-Fuller, Charles
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Bartlett, Christopher A.
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Buzzell, Robert Dow
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Douglas, Susan P.
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Ghoshal, Sumantra
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Levitt, Theodore
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Effects of globalization on the firm
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
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1
The globalization of markets
Levitt, Theodore
-
2007
Persistent link: https://www.econbiz.de/10003555019
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2
Globalization frustrated : the case of white goods
Baden-Fuller, Charles
;
Stopford, John M.
-
2007
Persistent link: https://www.econbiz.de/10003555022
Saved in:
3
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
4
Organizating for worldwide effectiveness : the transnational solution
Bartlett, Christopher A.
;
Ghoshal, Sumantra
-
2007
Persistent link: https://www.econbiz.de/10003555049
Saved in:
5
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2007
Persistent link: https://www.econbiz.de/10003555066
Saved in:
6
Can you standardize multinational marketing?
Buzzell, Robert Dow
-
2007
Persistent link: https://www.econbiz.de/10003555098
Saved in:
7
Beyond global marketing and the globalization of marketing activities
Svensson, Göran
-
2007
Persistent link: https://www.econbiz.de/10003555371
Saved in:
8
Bridging national and global marketing strategies through regional operations
Daniels, John Day
-
2007
Persistent link: https://www.econbiz.de/10003555398
Saved in:
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