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Journal of advertising research
Journal of business research : JBR
34
Journal of behavioral decision making
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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Psychology & marketing
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
International journal of advertising : the review of marketing communications
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Judgment and Decision Making
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Games and economic behavior
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Journal of economic behavior & organization : JEBO
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Journal of the Economic Science Association : a companion journal to Experimental economics
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Electronic commerce research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of management information systems : JMIS
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Journal of marketing research
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Journal of marketing research : JMR
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Behavioral research in accounting
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Experimental economics : a journal of the Economic Science Association
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HEC Paris research paper series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Network Intelligence Studies
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Discussion papers of the Max Planck Institute for Research on Collective Goods
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Duesseldorf Working Papers in Applied Management and Economics
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
Saved in:
3
The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
Saved in:
4
The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Smit, Edith
;
Boerman, Sophie
;
Meurs, Lex van
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10011296200
Saved in:
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