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~person:"Breuer, Christoph"
~person:"Oppewal, Harmen"
~subject:"Theory"
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Consumer behaviour
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Breuer, Christoph
Oppewal, Harmen
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Journal of business research : JBR
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ECONIS (ZBW)
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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
Meißner, Martin
;
Oppewal, Harmen
;
Huber, Joel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012237796
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2
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
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