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~person:"Breuer, Christoph"
~person:"Oppewal, Harmen"
~subject:"Visual attention"
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Visual attention
Consumer behaviour
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Visual perception
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Breuer, Christoph
Oppewal, Harmen
ROBU, Adriana-Emilia
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Behe, Bridget K.
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Journal of business research : JBR
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ECONIS (ZBW)
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Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
2
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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