Siau, Keng; Zhao, Yeli - In: Journal of Database Management (JDM) 27 (2016) 1, pp. 58-73
This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye tracking). The strengths and weaknesses of such tools for information systems research are presented. The paper provides examples of existing cognitive neuroscience studies in...